Taking a human approach to social marketing

I read with interest today the results of Flagship Consulting’s research into the use of social media in professional services.

It talks about delving beyond the corporate brand pumped out by many firms and realising a level of human interaction with clients and other readers and followers.

The approach we’ve taken at Grant Thornton goes further than that and although we’re a way off finding our ‘corporate’ voice on Twitter, we allow our people the freedom to have those interactions person to person, enquirer to subject matter expert, without the intervention of communications and marketing.

We’ve taken this to award winning levels with the trainees who look after our trainee recruitment and blog. As it says on the site – for trainees, by trainees.

http://traineeblog.grant-thornton.co.uk/

After all our people own our brand, shouldn’t they look after it?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s