Tomorrow morning I’m attending the latest Social Media Leadership Forum event in Moorgate to talk about social media recruitment at Grant Thornton.
3 years ago our trainee team gave over ownership of the entire recruitment programme to our trainees. The remit? If anyone knew what students wanted from businesses then these guys would.
A few months later (and not wanting to steal Richard Waite and Astrid Brown’s fire tomorrow) and the trainee blog ‘Spilling the beans’ was created which along with a Facebook page and several individual Twitter accounts, has been the foundation of Grant Thornton’s award winning recruitment ever since.
There have been great successes over the years and the team, which constantly changes with new graduate intakes, have become an example to the rest of our business in how they engage across different social media channels.
We used to look at what they were doing and say, well you’d expect that of graduates…wouldn’t you? But now we hold them up as a bold example of how to use social channels openly to have conversations and stimulate debate that gives a unique view into their world and the work they are doing at the firm.
We’re now seeing people in client facing and support roles talking about the firm, its brand and their own expertise through social media channels and as a firm, are creating an openness not usually associated with accountants and auditors.
As the trainees learn about our business, so others learn important lessons from them.
We may not spill every bean from behind the scenes at our firm, but we’ve embraced social media as a way to show our personality, our knowledge and the fact that now is a really good time to be working with us.