Social business – rinse and repeat

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I’m off to Leeds this morning for a workshop. A new partner in charge, a new impetus. I’ve been here before – the slides have changed*, the story? Well that’s largely the same.

We’re supporting people to find their voice on on social media because for a firm like Grant Thornton, having lots of our people talking about the work that they do and the things that they’re passionate about seems like a very good idea.

And if I’ve passed on the message before, I’ll pass it on again because despite what some consultants would have you believe, we’re not past this yet. The shift in people’s attitude to social media and its place in their working lives hasn’t been made yet. Yes it’s good to have a supportive CEO and a senior team that gets it, but it’s days like to today, on the ground, seeing the whites of people’s eyes as they think “I can do that”, that will really make this shift happen.

Because for all the machinations of social business and it’s associated trappings (the platforms, the gurus, the platforms) it really is all about you, the work that you do and how you do it. It’s not a story I can show you on a bunch of slides, it’s a story you have to write for yourself.

*Actually, I’ve upgraded. Where we’re going we don’t need slides

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