I’m often asked about the competitive landscape for Grant Thornton when it comes to digital and social communications and my response is usually along these lines.
There are a lot of smart people out there doing some really smart, but relatively isolated things across many online channels in professional services, but is anyone really taking a lead?
This week a lot of us will have read the ‘memo to staff’ sent by Lionel Barber to staff of the FT, outlining next steps in their “digital first” strategy. This will be widely read as the last significant step that the FT needs to take to becoming a “digital only” publication and for me, points much more closely to where organisations such as the one I work for should be looking to get their inspiration from.
Clearly we’re a different type of organisation altogether, but the bulk of his memo talks about changes to working practices, how articles and thought leadership pieces will be planned, less reactive – more focus on the landscape and trends. Most strikingly there is a very bold, if you’re not ‘in’ then perhaps it’s time you started to think about your career at the FT message which almost had me fist pumping!
It’s a mind shift before it’s a habit shift and this sort of message from senior leadership will focus minds and attention on a potential prize that can no longer be ignored.
As Lionel says, “This is no time to stand still.” You may not see a reason to change your habits yet, but you’d better understand that big organisations are changing the landscape even if your closest competitors aren’t just yet.