Social media consultants can only have a short lifespan, right? I mean, it’s been a good few years…but there can’t be too many people left out there who need the obvious pointed out to them…can there?
On the contrary, it seems to me that demand is at an all time high. For all the over-intellectualising of the subject, there is still a massive amount of “this is a tweet and this is what a hashtag is” needed at every level of the organisations we work for. In the last week alone I’ve seen some quite dry meetings brought to life when someone raises the subject of social media and why they think it’s important to them or their business. I’ve also faced questions about the business value of Twitter despite showing examples of high powered people having all manner of business conversations in 140 characters.
Love or hate social media, it’s part of the landscape. Buy into it or not; being able to argue for or against it is rapidly becoming essential at networking events, meetings and in the boardroom. And that’s before you’ve even got close to discussions about ‘digital’ or the #futureofwork.
Having done this within the organisation I work for, I’m now exploring what I can do for our clients which is not a huge sell to be honest. A conversation about our approach usually sparks interest, it’s what we follow that conversation up with that counts.
So if this blog post reaches the eyes or ears of any of our client’s CEOs out there, I’ll offer up to half a day of free social media coaching* for you and your board. My only stipulation is that you, the CEO must be present. Your business strategy starts with you, so too must social media strategy if it’s going to stick.
Over to you.
*First five (5) respondents.