Doing the communications work that I do, I’m regularly in front of rooms full of people talking about the importance of connectedness in organisations and business. This usually translates as “how do I better use social and digital media for work?”
Some come bursting with enthusiasm – they’ve done some stuff and are starting to see the value or they’re curious about how they can do more. Some come laden with fear – they know they ought to be better connected, and understand social media may be a means to that end, but they’re not sure what to say, when to say it and to who.
Some come ready just to be taught.
There is a curiosity and deep interest at the heart of any passion. If you don’t have these things, then the end result is a function, something you purely need to do to exist.
Connectedness is not a function. It’s not taught, but learnt. Those with enthusiasm will find a path, those with fear will overcome it, those who only want to be taught are shit out of luck.