State of Love and Trust


I was having a conversation with a colleague about governance, rules and regulations and ‘thou shalt nots’ for our anticipated new social business platform yesterday.

We were discussing my previous employer’s Acceptable Usage Policy and what we may need to have in place for this new platform.

We decided on trust.

We trust our colleagues to behave appropriately, self regulate and in turn, they develop deeper trust and respect for the organisation and this leads to the platform being able to grow into what it needs to be, for all of us.

Plus, we only read policy if we think we’ve broken it…don’t we?

So that’s our starting point. I’ll update as we go along and roll with the challenges.

And…points for those who read this for the song reference alone.


Dusting off old arguments

There’s an entire industry growing up out the organisation’s fear of social media, but it really needn’t be the ‘complicated’ discussion that nobody wants to have. The first thing we need to do as consultants and communicators is to ensure that any discussion about social media is placed squarely in the context of ALL communications.

Whether it’s phone, email or just an old fashioned chinwag, to hold social media apart from other methods of communication, is a huge mistake. By making it something that your people approach differently, you’re creating the first opportunity for them to fail at it.

Yes the rules are different, it’s fast moving and it affords people who will say silly things the opportunity to say more silly things, publicly. So help them. Help them see how and where social media can fit in with and benefit the way they work.

After all, we’ve been here before with email and look how good we are at that.